Director - Demand Generation

San Mateo, California, United States | Marketing | Full-time

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Who We Are

interface, Inc. is a low code platform for enterprises to build digital assistants. It is headquartered in San Mateo, California. The founding team comes from some of the core AI groups of Microsoft with over 25 years of experience in building enterprises generating close to $50 Million in revenue and $2 Billion in transactions.

interface is proud to be powering some of the largest and most innovative enterprises across the world. Currently, the platform already processes millions of conversations every day with the total capacity across all the deployments adding up to 15,000 conversations per second or 1.2 Billion per day - close to 30% of Google’s worldwide traffic, making interface one of the leading players in the industry by far.

With the new version of our platform, we will be expanding the industries we target to include - Banking and Financial Services, Insurance, Online Retail and E-commerce, and Software.

Job Description

The Director of Demand Generation is responsible for driving leads, building the lead pipeline, and helping the organization acquire customers.

Responsibilities

  • Develop and execute measurable integrated demand programs that drive revenue
  • Design and implement high-impact programs that are optimized to deliver results across the marketing and sales funnel while hitting target metrics, including leads, pipeline, and high ROI campaigns
  • Define goals and metrics for all demand generation programs, including lead nurturing campaigns, digital marketing programs. 
  • Work with sales leadership to ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities
  • Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length
  • Manage and optimize the marketing demand generation budget
  • Work collaboratively across the marketing organization to align surround demand with events and programs -- including PR, Content, Social and Product Marketing
  • Own marketing technology stack; evaluate and recommend new technologies to improve the process and optimize performance
  • Communicate up, down and across the organization to ensure the best business outcomes from every Demand Gen priority and investment.

Desired qualifications and experience :

  • 8+ years’ experience in a fast-paced demand generation environment, ideally with an enterprise SaaS product
  • Proven track record of prioritizing and delivering demand generation results within an entrepreneurial, fast-paced environment
  • Proven experience scaling demand generation programs (e.g., outbound marketing, events, lead nurturing, account-based marketing (ABM), etc.)
  • Able to work in a fast-paced work environment and juggling both short and long term priorities along with daily demands
  • A data-driven executive who developed shared measurement and tracking of demand generation programs for marketing and sales