Demand Gen Manager

San Mateo, California, United States | Marketing | Full-time

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Responsibilities:

  • Own overall strategy and execution of our demand generation programs to drive inbound leads across multiple channels.
  • Manage all digital channels for lead acquisition and focus on SEO, SEM, paid social, display, retargeting, partnerships and events, direct mail and referrals.
  • Partner with sales, product and marketing to create engaging content to drive top of the funnel leads.
  • Creatively develop and execute a multi-touch integrated demand generation strategy that targets and reaches the right prospects.
  • Demand outstanding customer support from product marketing to ensure your team gets the compelling and relevant content needed.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
  • Oversee the marketing technology infrastructure and technology roadmap.
  • Analyze data to prove ROI and manage dashboards/reports to track campaign success.

Requirements:

  • Minimum 6+ years of experience running demand generation programs for B2B SaaS business in International Market.
  • Hands-on experience in working across the stack of tools impacting lead generation, drip, referral, onboarding, social listening, lead scoring, re-marketing, customer intent.
  • Proven ability to execute day-to-day without the need for consultants and contractors.
  • Highly motivated individual who is readily adaptable to changing market and organisational requirements in a startup.
  • Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience.
  • Hands-on expertise in the tools and systems used in marketing operations and demand gen like Marketo, Eloqua, Pardot, or Hubspot
  • Ability to work on numerous projects and meet deadlines in a dynamic multi-location environment, while maintaining a team-oriented approach
  • Excellent written and verbal communication skills